Global Marketplace Services
Helping you navigate the complexity of global marketplaces through true partnership.
Marketplaces are driving ecommerce growth globally. This means that for brands looking to expand their reach and maximize their sales potential, it is crucial to have consistent strategies across different geographies and marketplaces. However, keeping up with the demands of international ecommerce platforms for effective management and optimization can be a daunting task. This is where Market Defense comes in, providing seamless marketplace management and enabling brands to leverage global channels for growth across marketplaces.
We grow beauty brands in ecommerce marketplaces around the globe.​
Our clients feel the impact of one service provider across all major marketplace platforms.
- Global account teams with local delivery teams working in region
- Centralized management with one point of contact in home country
- Coordinated strategy across geographies and marketplaces
- Consistent end-to-end service for the global business, regardless of geography and marketplace
- Consolidated reporting and insights across geographies and marketplaces
- Marketing budgeting and reporting aligned with internal reporting and decision-making
We offer a consistent suite of capabilities across all marketplaces.
Account & Brand Management
Brand Protection & Legal
Logistics and Operations
Marketing (Advertising & Creative)
DSP (Demand Side Platform)
Account & Brand Management
- Set up Account and Brand Registry.
- Seller & Vendor support & case resolution.
- Manage product listings, pricing, promotions.
- Respond to consumer Q&A and generate reviews.
- Listing optimization and conversion strategies.
- Chargeback mitigation.
- Business analysis and strategic planning.
Brand Protection & Legal
- Monitor and remove unauthorized resellers and counterfeiters.
- Protect brand IP (imagery, trademarks, packaging).
- Advise on reseller policies and distribution best practices.
- Seek redress for brand product suspensions.
Logistics and Operations
- Ensure FBA compliance (product prep and labeling).
- Inventory planning and replenishment.
- Optimize IPI scores (e.g., in-stock, sell-through).
- Claw back deductions and fees.
- Custom merchandising and packaging.
Marketing (Advertising & Creative)
- Storytelling through expanded A+ content and messaging.
- Custom storefront strategy, sponsored video design and social media integration.
- Manage search and display advertising campaigns.
- Defensive and growth-oriented strategies.
- Engage in key Amazon programs (e.g., Vine, Prime Day, Holiday).
- Off chanel traffic drivers including Google, Facebook and Tik Tok.
DSP (Demand Side Platform)
- Programmatically reach audiences across the Amazon advertising ecosystem.
- Deploy multiple ad units – a/b test messages and visuals.
- Serve ads to customers at different stages of the purchasing funnel.
- Fully or partially managed.