Commerce, Seamlessly Connected.
We grow the world’s best beauty & lifestyle brands across Amazon, retail media, and global marketplaces.
Award-winning experts in beauty, health & wellness, and lifestyle products.
As a beauty ecommerce agency, Market Defense has a proven track record of building profitable marketplace businesses for clients, including some that have helped close acquisition deals.


















25+ years of prestige beauty ecommerce agency experience covering 80% of global ecommerce.
$300M+ GMV driven across Amazon, Walmart and TikTok Shop
96%+ Buy Box Control Achieved Across Portfolio
2.5M+ Product Issues Resolved with Amazon
$40M+ in Amazon ad spend managed annually












